What Does a Real Estate Agent Do For You?
For many home buyers and sellers, navigating the complexities of the real estate landscape can be tricky. Luckily, a trusted real estate agent can lead the way — someone with vast experiences like Terrie Cox, RE/MAX Equity Group. Specializing in luxury real estate, relocations, and waterfront living, Cox serves residents throughout Portland, Oregon, and Southwest Washington with their best interests at heart. She discusses how experience is key in real estate and the importance of finding someone who’s truly on your side.
“I deliver commitment, determination, and extensive market knowledge to each client,” states Cox. “Yet, I treat everyone like family, providing personal care and ensuring their goals and needs are met.”
Helping Clients Every Step of the Way
Most sellers want a quick close, better terms, and a higher negotiated sale price. While hiring a discount broker or part-time agent might seem like a great way for those buying or selling property to cut costs, it doesn’t always work out in their favor. Discount real-estate agents may not always have the most time and resources available to devote to their clients and serve them in the best ways possible.
With over 40 years of experience, Cox brings a wealth of knowledge and a proactive approach to the table. Real estate agents like her with a keen eye for potential issues can save sellers in the long run. “I’m defense. I’d rather know what my problems are going to be – before putting the house on the market – and get them resolved, so they don’t become an issue at the closing table,” explains Cox. Putting her interior design background to use for her clients, she’s able to pinpoint potential areas of concern before they pop up on an inspection report or get noticed by a potential buyer.
Providing Focused Advertising
Advertising know-how is also central to success, notes Cox. Whether it’s in the paper or on social media, the price of advertising properties can be low, but knowing how to do it right can make all the difference in the seller’s experience. What’s more, it may not reach a wide enough audience if it’s not targeted appropriately. Brokers like Cox know what it takes to sell and are willing to go the extra mile. Her vast experience has taught her the importance of property advertising, and she puts a sizable dollar amount toward marketing her properties each year — a benefit that just may not be feasible for a discount or part-time broker.
Through online advertising, mailings, virtual tours, and other avenues, Cox can reach a wide audience, finding the best possible buyers for her clients. “Marketing isn’t a one-time shot, which is something that applies to almost any business. It’s about continually budgeting annually, so you can run your business and make it successful for you and your clients,” emphasizes Cox.
What to Look for in an Agent
A luxury real estate agent that can provide a high level of service can prove to be a vital asset in the long run. In today’s market, Cox stresses the importance of looking beyond the discount percentages and dig deeper into the broker’s credentials, business plan, and track record. A higher listing percentage shouldn’t scare buyers away. It just means that they’re getting more value out of the service provided by someone like her — a seasoned professional who communicates well, builds relationships, and who knows their way around the negotiation table.
Along with a reputation for excellence, Cox has received many awards and designations throughout her years of service in the industry. Her track record for success speaks for itself, as shown by the testimonials on her website. “I’m client-focused and results-driven. Balancing a strong work ethic and an experienced background, I’m able to deliver the highest level of service to my clients.”