Skip the open house: Focus on fantastic staging & photos

Many sellers think an open house is a surefire strategy for getting offers and quickly selling their home. While they can’t hurt, open houses are less about homeowners and more about the real estate agents representing them.

“My take on open houses is they’re really for the benefit of the agent,” says Terrie Cox, RE/MAX’s top individual broker in Washington and top-10 in the country. “On my site, you’re open every day.”

Terrie focuses on staging her listings and taking sensational photos. She then markets them extensively online and in print. Buyers could come from down the street or anywhere in the world, so she plans for local, national, and global exposure. High-visibility placement on mainstream real estate sites, luxury property publications, social media, and other channels ensures all corners of the market are covered.

Shoppers are proactive and selective about homes they want to tour. They peruse listing sites, check out a home’s photos and details, then contact their agents for a tour. Terrie encourages sellers to hire a professional stager and photographer to make their home shine. These tactics entice high-end buyers to tour and submit offers, decreasing the days listings spend on the market.

Trust an exceptional marketer who goes beyond basic. Terrie treats every day like an open house for her clients. She diligently markets their homes and helps them negotiate the offers they attract. To talk with her about how to can get wide visibility for your property, call or text her directly at (360) 607-4100 or email